Baxter returns to coaching roots to reignite Chiefs’ success

Following a challenging run of results that have fallen short of the high expectations held by everyone connected to Exeter Rugby Club, decisive action is being taken to put the team firmly back on track.

As part of a broader reset within the rugby department, Exeter Chiefs can confirm that director of rugby Rob Baxter will be stepping back into a more hands-on coaching role, bringing with him the leadership, vision, and clarity that have underpinned the club’s greatest successes.

CEO and chairman Tony Rowe CBE said: “There has been a clear disconnect between the playing squad and the coaching staff, and it is something we simply cannot allow to continue. Exeter Rugby Club is built on togetherness, hard work and shared standards, and right now, those foundations need reinforcing.

“Rob is the right person to bring everyone back onto the same page to ensure that every player and coach is working towards the same goals. His understanding of what it takes to build a winning culture, foster unity, and develop players to their full potential is unrivalled in the club’s history..”

Baxter’s return to day-to-day coaching is more than a symbolic move, it's a return to his coaching roots, under his guidance, Exeter Chiefs rose from the Championship to Premiership champions and European Cup winners.

This renewed involvement will focus on reinstating the club’s trademark values of humility, discipline, and relentless work ethic. Baxter will play a direct role in shaping the environment on the training ground and on match day, ensuring that players and coaches alike are aligned in their pursuit of excellence.

As part of the club’s long-term strategy, a comprehensive review of the current coaching team is also underway. This process will ensure that Exeter Chiefs are equipped with the right people, skills and energy to meet the demands of the 2025/26 season and beyond.

“This is about more than just responding to results,” Rowe added. “It’s about re-establishing who we are and where we’re going. We’ve faced challenges before and each time we’ve come back stronger. With Rob playing a more active coaching role again, we are confident this is the first step in writing the next successful chapter of the Exeter Chiefs story.

"I would also like to extend a heartfelt thanks to supporters for their unwavering loyalty and passion throughout the season. The bond between the team and the fans has always been a cornerstone of the club’s success, and that unity will be more important than ever as the Chiefs look to build momentum heading into the future."