Exeter Chiefs and LUDO Sports & Live Lounge renew partnership

LUDO Sports & Live Lounge is proud to renew its official partnership with Exeter Chiefs for the next two season.

The partnership will give Chiefs supporters a dedicated city centre destination to watch the men’s team throughout the season, with every Chiefs fixture shown live on LUDO’s UHD screens.

Seasonal members will also receive a 15% discount on food and beverage at all times. The partnership will extend beyond live screenings, with LUDO and Exeter Chiefs planning a programme of exclusive events and fan activations throughout the season.

LUDO is also proudly sponsoring Chiefs players Stephen Varney and Jimmy Roots for the 2026/27 and 2027/28 campaigns, further strengthening its support for the club.

Colin Sadler, managing director of LUDO, said: “We’re thrilled to be continuing our partnership with Exeter Chiefs. It’s a club with an incredible identity, a loyal community and an unwavering commitment to its supporters and our sponsored players Stephen Varney and Jimmy Roots. Renewing our agreement reflects the strength of our relationship, and we’re really looking forward to continuing to work together and bringing the LUDO experience to even more Chiefs fans.” 

Catherine Hall, Exeter Chiefs chief commercial officer, said: “We are delighted LUDO are back on board for the next two seasons. We enjoyed joining forces with Colin and his team last season and know Chiefs supporters enjoy LUDO’s hospitality especially when the men are playing away from home.”

Located in Exeter’s Guildhall Shopping Centre, LUDO is conveniently located for supporters looking to meet before a match, watch Exeter Chiefs when they are on the road, or continue the celebrations after a game.

In addition to sports, LUDO hosts weekly live music, interactive darts and bottomless brunches, alongside serving a delicious menu of pub classics.