Chiefs seal two-year partnership with St Ewe Free Range Eggs

By Mark Stevens
20/11/20

Exeter Chiefs are today delighted to announce a new and exciting two-year partnership with St Ewe Free Range Eggs.

The family-run business from Cornwall will be fuelling the double-winning Chiefs squad with their scientifically developed, highly nutritious Super Eggs^Ⓡ - becoming the club’s official supplier of free-range eggs.

Both hailing from the Westcountry, this partnership will see two iconic and culturally strong brands join together to educate on the importance of eating a healthy balanced diet - and the vitally important role nutrition plays in optimising health and well-being.

Lisa Duncan, Sales and Marketing Director for the Exeter Chiefs, said: “We are delighted to welcome St Ewe Eggs as one of our key club partners for the new season. Building on last season’s double-winning success, it’s fantastic that a leading Westcountry-based company is now wanting to align themselves with the Chiefs.

“Having St Ewe Eggs emblazoned on our match jerseys not only enhances our own brand, but equally we are helping to promote them on a truly global stage. We look forward to a hugely successful partnership.”

As well as having the St Ewe Super Eggs logo on the Chiefs match jerseys, the company will also be sponsoring Exeter Chiefs, England and British Lions winger, Jack Nowell.

He added: “As a proud Cornishman, I’m aware of the support we receive from businesses around the region. In what are currently difficult times for everyone, having a company like St Ewe Free Range Eggs pledge their support and backing to the club is a huge boost to us.

“Having that local link between the club and a business like this is a ‘win-win’ for all of us and I look forward to helping promote the success of St Ewe Eggs moving forward.”

It is well-known that eggs have an extensive range of benefits; high nutritional value, versatility and value for money. Super Eggs are the next generation in egg nutrition and St Ewe’s free-roaming hens are fed a scientifically developed ‘Super Feed’, containing high levels of natural selenium (Se), vitamin D and DHA Omega-3; which are fantastic for their health, as well as our own.

Due to a family history of pancreatitis, Super Eggs were initially developed following research on the antioxidant properties linking selenium intake and the protection of the cells. The arrival of Covid-19 prompted further research into the eggs' health benefits for a wider demographic and the results were remarkable.

Rebecca Tonks, St Ewe’s CEO, remarks: “We feel incredibly humbled and honoured to share in the Chiefs’ extraordinary success and to work together to help spread the word about the importance of nutrition for health and well-being, especially during the current climate when we are all looking at ways to improve our health and support our immune systems.”