Exeter Chiefs forge first-ever digital sponsorship with Lineal

Exeter Chiefs have signed a landmark new deal with Lineal Software Solutions Ltd, as the club’s first-ever Digital Sponsor.

The collaboration marks an exciting step in the Chiefs’ commitment to expanding their digital presence and enhancing the way supporters engage with the club across platforms.

Founded in Barnstaple and with more than 35 years of experience, Lineal is one of the South West’s leading IT providers.

The company specialises in cybersecurity, managed IT support, software development, and advanced communications technology, delivering trusted services to organisations spanning multiple industries across the globe.

As part of the agreement, Lineal’s brand will feature prominently across Exeter Chiefs’ digital output, including match-day graphics, email newsletters, social media content, and fan engagement initiatives. Their presence will also extend to Sandy Park on match-days, ensuring supporters can see the partnership come to life both online and in-stadium.

Matt Norris, director of Lineal said: “We’re incredibly excited and proud to become the first-ever Digital Sponsor of Exeter Chiefs - it’s a real honour to be invited to join the club’s respected family of sponsors.

"As a well-established, family-run business in the South West, we’ve chosen to partner with the Chiefs because of their strong roots in the region, their commitment to excellence, and their deep connection with the local community.

"This partnership represents a fantastic opportunity to support the club’s digital evolution, and we’re looking forward to helping enhance the online experience for supporters in new and innovative ways.”

Exeter Chiefs' head of commercial, Colin Woods, said: “I am pleased to welcome Lineal Software Solutions as our first-ever ‘Digital Sponsor’. Lineal are an industry-leading IT provider based in North Devon, and I am overjoyed they have chosen Exeter Chiefs as a way of showcasing their brand.

“I am delighted to welcome them into our sponsorship family and excited to see how their expertise can help us strengthen the way we connect with our fans and strengthen the bond between the Chiefs and their community.”

This partnership represents a key step in the club’s wider strategy to grow and evolve its digital presence. With supporters consuming more content online than ever before, Chiefs are committed to delivering a richer, more engaging digital experience from the match-day build-up to the final whistle and beyond.