New sponsor for women’s training kit

Exeter Chiefs Women are pulling into the new season with a new sponsor on their training kit.

Park Smarter will feature on the front of Chiefs Women’s new 2026/27 training kit manufactured by VX3 after signing a two-year deal with the club. The business will also provide Sandy Park’s parking payment services too.

Online payment app creator Park Smarter allows drivers to pay for and extend parking time from their iOS or Android mobile device. They also let drivers view and download parking receipts. The app works in tandem with other online payment services that do not require an account.

Freddie Jones, managing director of IPS, UK, said:“Park Smarter is an IPS solution that we have been carefully building over a number of years. In the last 12 months, we have successfully rolled out our suite of mobile payment options - Park Smarter - to local authorities and parking operators across the country. As with elite level women's rugby, parking is a competitive space, and we are proud of the progress we are making.

“That is why we are so pleased to have our name on the front of the Exeter Chiefs Women’s training kit this season. There is a genuine parallel between what Park Smarter does and what this squad represents. So much of what we do happens quietly in the background, helping people get on with their day without the stress of parking getting in the way. The hard work and dedication of the women's squad during training is very much the same, although, perhaps, not so quietly! We are delighted to help bring that into the spotlight."

Exeter Chiefs chief commercial officer Catherine Hill said: “We are delighted to welcome Park Smarter to the Chiefs family. Our women’s team have proudly been wearing their new kit for the first block of preseason training, and it looks good on them! Everyone at the club is looking forward to working with Park Smarter in the coming seasons.”

Exeter Chefs Women will kick off their 2026/26 campaign with a home game against Leicester Tigers Women in the JAECOO Next Gen Cup on Sunday, 27 September – KO 13:00. The first four home games of the women’s Cup and JAECOO PWR are now on sale here.