Outfox Energy join Exeter Chiefs as front of shirt partner

Outfox Energy have joined Exeter Chiefs as front of shirt partner for the men’s squad ahead of the 2026/27 season in a deal which will also see the company becoming training kit sponsor.

Outfox’s logo will feature on the front of all three men’s matchday kits throughout the new season. In addition to appearing across every Chiefs fixture, the partnership will also see the Outfox brand proudly displayed on the men’s training kit, reflecting the company’s commitment to hard work, performance and teamwork.

A modern energy supplier built around helping customers pay less for their energy, Outfox combines innovative technology with a customer-first approach to deliver excellent-rated service across the UK. By keeping bills affordable and putting customers at the heart of every decision, Outfox is challenging what people have come to expect from an energy supplier.

This exciting partnership reflects a shared ambition to engage with supporters, the local community and the wider rugby family.

Alec Bastian, chief executive officer at Outfox Energy, said: “We’re incredibly proud to announce our first-ever partnership with Exeter Chiefs, a club that shares our belief that people deserve better. As a challenger brand in the UK energy market, we know what it takes to compete at the top and that’s the same fighting spirit we see on the pitch at Sandy Park every week.

“At Outfox, everything we do comes back to one goal: helping our customers pay less for their energy while giving them the excellent service they deserve. Affordability and putting the customer first aren’t just promises for us, they’re how we’ve built the business.

“Becoming front of shirt sponsor is a fantastic way to bring that message to Chiefs supporters across Devon and beyond, and we can’t wait to embark on this new chapter with the club.”

Catherine Hill, chief commercial officer at Exeter Chiefs, said: “Securing Outfox Energy as our front of shirt partner is a significant moment for Exeter Chiefs. Outfox is an ambitious, customer-focused brand whose values align closely with our own, and we’re proud to welcome them to the Chiefs family.

“This partnership creates an exciting platform for both organisations to grow together, engage our supporters and make a lasting impact across our community. We look forward to building a successful future together.”

Supporters will have their first chance to see the brand new front of shirt sponsor on the new playing kit when the first VX3 cup kit is unveiled on Saturday, 1 August.