To engage and develop new audiences through rugby and stimulate a lifelong interest in the game
Project Rugby is run by Premiership Rugby in collaboration with England Rugby designed to increase participation in the game by people from traditionally underrepresented groups:
Black Asian & Minority Ethnic People
People from Lower Socio-Economic backgrounds (top 30% IMD)
With an end goal of transitioning these groups into local clubs to help increase participation within the Community game.
The programme – which is run in partnership with Gallagher and the RFU – aims to engage with thousands of participants per year (aged 14+ and 16+ for disabled people) and will be delivered by community staff from Premiership Rugby’s 14 shareholder clubs at over 200 locations across England, providing accessible opportunities for people to participate in the game at a time and place that can be easily accessed by target audiences.
- Engage thousands of participants per year
- Transition participants from Project Rugby activity into regular rugby participation
- Improving individual well-being and perceptions of self
- Reduce social isolation and improving levels of social connectedness
- Challenge existing perceptions of the game, positioning rugby as a sport for anyone regardless of background, ability or gender