'Wear It Pink' Campaign

By Mark Stevens
20/10/17

Exeter Chiefs players, including fly-half Gareth Steenson, are backing today’s national fundraising day ‘wear it pink’ in aid of Breast Cancer Now, the UK’s largest breast cancer charity.

Ahead of their European Champions Cup clash with Montpellier on Sunday - when the reigning English Premiership champions will be wearing their pink Cup kit - the players have been showing their support towards Breast Cancer Now’s life-saving research.

Wear it pink, which takes place annually during October’s Breast Cancer Awareness Month, asks supporters to ditch their everyday colours and pull on some pink to raise money for Breast Cancer Now’s life-saving research.

The charity’s flagship fundraising day started in 2002 and has so far raised over £30 million for vital breast cancer research.

Lottie Barnden, Senior Fundraising Products Manager at Breast Cancer Now, said: “We are so grateful for the wonderful support of Exeter Chiefs to our campaign, and to each and every one of our supporters – their passionate fundraising is so valuable and will help Breast Cancer Now continue to fund life-saving breast cancer research.

“Right now breast cancer is at a tipping point. Every year in the UK around 50,000 women are diagnosed with breast cancer, and sadly around 11,500 women and 80 men will lose their lives to the disease.

“We know that there are thousands of people out there who have considered fundraising for charity or who are already out there doing it. With every cake we bake and bucket we shake, we’re powering research that’s finding new ways to prevent, detect and treat breast cancer, until the day when we stop it once and for all. And with people like (insert business name) by our side, we can make it happen faster.”

Breast cancer is the most common cancer in the UK. One in eight women will develop breast cancer, and today alone more than 30 women will die from the disease.

Breast Cancer Now, the UK’s largest breast cancer charity, fund vital breast cancer research across the UK and Ireland. Scientists, researchers, fundraisers and supporters are working together to find out how to prevent breast cancer, how to detect it earlier and how to treat it effectively.

There are still plenty of opportunities to fundraise for Breast Cancer Now in 2017. Every action, big or small, gets us a step closer.

Visit the Breast Cancer Now website to find out how you can get involved